Basic Attention Token (BAT) is a cryptocurrency that aims to revolutionize the digital advertising industry by creating a more direct and transparent relationship between advertisers, content creators, and users. The idea behind BAT is to eliminate middlemen and create a system in which users are rewarded for their attention and content creators are compensated fairly for their work.

BAT was created by Brendan Eich, a well-known figure in the tech industry who is best known for his role in creating JavaScript and co-founding Mozilla and Firefox. Eich saw the need for a more efficient and fair system for digital advertising and created BAT as a solution.

One of the key features of BAT is its use of a privacy-focused browser called Brave. Brave is designed to block ads and trackers by default, giving users more control over their online experience and protecting their privacy. Users can choose to view ads in exchange for BAT rewards, and can then use those rewards to support their favorite content creators or redeem them for other rewards.

BAT is built on the Ethereum blockchain, which allows for smart contract functionality and facilitates fast and secure transactions. The use of blockchain technology also creates a more transparent system, as all transactions are recorded on the public blockchain and can be audited by anyone.

BAT has gained popularity among cryptocurrency enthusiasts and digital marketers alike, and has a growing ecosystem of content creators, advertisers, and developers. In recent years, BAT has been used in a variety of applications, from tipping content creators on social media to supporting charitable causes.

Overall, BAT is a promising cryptocurrency that offers a new and innovative approach to digital advertising. Its use of blockchain technology, privacy-focused browser, and reward system for users make it a cryptocurrency to watch in the years to come.